Why is everyone picking on Apple?
A spate of bad news surrounding Mobile Me and iPhone 3G quality problems paired with renewed vigor from competitors Microsoft, Dell, and Nokia has Apple running out of slack from the normally fawning press (TUAW certainly not withstanding).
Forbes has a story about why Apple seems to have lost its luster recently. The New York Times is waxing nostalgic with a retrospective article titled Apple Imperfect. The National Post cites TechCrunch’s Michael Arrington saying Apple is “rotting” and “flailing badly at the edges.”
Consider the parable of the friend. Say you have a good friend, who’s trustworthy, reliable and generally happy to be around you. If that friend suddenly isn’t glad to see you anymore, swears at the elderly and starts drinking cheap bourbon from a hip flask in meetings, you’d say something, right? At least you’d worry that your friend was on the wrong path.
That’s where we find Apple today: A friend on the wrong path. Many have noted that a lack of transparency in admitting its mistakes is hurting its credibility. The fact that it’s making mistakes in the first place is generally forgivable, but we’ve been spoiled by Apple’s pristine track record of consistently delivering quality. As consumers, we want the quality back. If anything, our expectations are even higher now to properly correct the various perceived injustices we’ve suffered.
Taking the long view, Apple will pull out of its funk. Knowing Steve Jobs, it will do so in a spectacular fashion, too, with new products, product improvements, or both. Apple isn’t suffering from a lack of talent or innovation. It’s suffering from management problems that any company of its size faces on a daily basis: scheduling new products, preventing employee burnout, and managing logistics.
We’re nowhere near Apple’s nadir under Gil Amelio, over a decade ago. In fact, investors don’t seem to be fazed at all, with stock prices rebounding to their levels in May. Apple may already be back. [forbes]
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Take Control of Back to My Mac / Screen Sharing in Leopard
Glenn Fleishman of Macworld, Wi-Fi Networking News and TidBITS fame has written two new Leopard ebooks, both published today by Take Control Books. The new titles, Take Control of Back to My Mac and Take Control of Screen Sharing in Leopard, are part of the popular Take Control ebook series.
Take Control of Back to My Mac provides many tips on how to get .Mac’s MobileMe’s problematic remote access service up and working for you, while Take Control of Screen Sharing in Leopard discusses the many tools available for sharing your Mac screen with others.
The books are $10 each, but if you purchase both ebooks and enter CPN006780611BUN as a coupon code, you’ll get an immediate $5 discount. There’s no excuse to suffer in silence with Back to My Mac anymore!
In the interest of disclosure, I’ve written two titles for Take Control Books, neither of which are discussed in this post.
Popularity: 10% [?]
Two new eBooks focus on Apple’s Mail.app
Take Control Books, the digital delivery brainchild of long-time Mac authors Adam and Tonya Engst, has announced the publication of two new ebooks in their Take Control series.
Author Joe Kissell has written a 95-page tome titled Take Control of Apple Mail in Leopard that describes the 14 new features in the latest version of Apple Mail, details how to use its hidden power, and provides troubleshooting tips in case things don’t work just the way they should. Joe’s companion ebook, Take Control of Spam with Apple Mail, helps you to keep the wave of ED pharmaceutical ads in your inbox to a minimum.
The ebooks are $10 each and are downloaded immediately for your reading pleasure.
In the interest of full disclosure, I have authored two Take Control eBooks — not this particular pair, though.
Popularity: 17% [?]
