British ad watchdogs nix iPhone “whole internet” claim

What is the “whole internet,” anyway? Is it a place you can go, or is it really just an idea? Can you put it in your pants? Apparently not, if the UK’s Advertising Standards Authority’s point of view is to be taken as gospel. Complaints to the oversight agency by British consumers who were dissatisfied with the Apple claim of the “whole internet” on the iPhone have now resulted in a ruling: Apple ads in Britain that say “all the parts of the internet are on the phone” need to be pulled off the air, according to a BBC report.

The reasoning behind this order is fascinating: the iPhone can’t be said to bring users the entire internet because it doesn’t support… wait for it… yes, Flash and Java. Goodness me. Not that Apple’s iPhone ads are free from controversy in the 3G era, but I don’t recall any of the ads for the current iPhone making the specific “whole internet” claims — although the spots for the original version did say something like that. If anyone can point to a specifc ad that’s raising the ire of the ASA, please do let us know.
Thanks to Grant, Martin & Richard for sending this in. [Read]

Popularity: 4% [?]

CSS trick mimics sideways-flicking behavior in MobileSafari

Ajaxian has posted a ridiculously simple way to enable web apps to mimic the iPhone’s side-to-side flicking behavior using custom CSS supported by MobileSafari. If you’re creating a web app specifically for iPhone and iPod touch users, you can get a similar feel to a native application with MobileSafari.

MobileSafari includes some CSS 3 support, including advanced DOM selectors and support for animations and transitions. Chances are, other browsers will have limited support for CSS 3 draft standards, and whatever you write probably will only work in MobileSafari and Safari 3 on the desktop.

The test application in this movie shows how it tracks finger movements across the screen, and performs actions based on the distance “swiped.” Very nifty.

[Via Cameron.io.]

Popularity: 8% [?]

Freeway 5.2 available with new MobileSafari support

Softpress Systems has released Freeway 5.2, which includes new tools for building web pages for iPhone and iPod touch. Freeway is WYSIWYG website creation software that features a traditional, page-layout approach and omits the need to write any code (unless, you know, you really want to handcraft your HTML).

New in version 5.2 is the ability to create iPhone home screen icons and custom links to iPhone applications like Mail, Phone, Maps, and YouTube. Also, Freeway helps prepare QuickTime videos for playback on iPhone under a variety of network conditions.

Additionally, Softpress has published a best practices document for publishing web sites for the iPhone and iPod touch. The “Building websites for the iPhone with Freeway” document can be found on the Softpress website.

The update is free for registered users of Freeway 5 or higher. For new users, it’s available in two flavors: Freeway 5 Express ($79) and Freeway 5 Pro ($249). The differences between the two versions are available here.

Popularity: 6% [?]

Keep your iPhone from losing its cookies

I’ve been getting more and more frustrated with the fact that every time I load up Google Reader on my iPhone, I have to log in again. I tried it with and without my 1Password bookmarklet, checked my javascript and cookie settings, all to no avail. And it’s not just Reader, everywhere I turn, I’m logging in again. It was with great relief that I discovered the cure.

iRemember is a lightweight hack that makes a few tweaks and tells you it’s “safe to uninstall” before Installer even finishes cleaning up. Do you have a jailbroken iPhone or iPod touch with a foggy memory? Add http://repo.ispazio.net to your sources in Installer, refresh and search for iRemember. Your favorite web apps will give you a much warmer welcome.

[via Lifehacker Read]

Popularity: 6% [?]