More App Store sales figures
Last week, iPhone app shop tap tap tap released preliminary sales data for its iPhone applications. The figures were interesting (and impressive), but at the time, only seven days of data was available. As Steve Jobs told the Wall Street Journal on Monday, the App Store’s first month generated about $30 million US in sales, and I was interested in how that would translate on a micro level. Yesterday, tap tap tap’s John Casasanta posted its full July sales totals (save a few territories, which will likely have little effect on the final tally), allowing us to do just that.
As with the data released last week, the numbers are extremely impressive. Apple’s reporting process calculated sales from June 29, 2008 through August 2, 2008. However, as John notes, because the App Store didn’t launch until July 10, 2008, the sales data is actually for 24 days.
For tap tap tap’s two applications, this is the breakdown:
Where to Go (App Store link) sold 24,094 copies at $2.99 a copy in 24 days.
Tipulator (App Store link) sold 3,168 copies at $.99 a copy in 24 days.
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iPhone dev tap tap tap releases sales figures
John Casasanta from iPhone app shop tap tap tap has released the company’s sales data for the week of 7/28/08 to 8/3/08. John is one of the guys behind MacHeist, and as such has a history of being open about sales figures; still, releasing this information is a bold move.
Although the only available data was for the last week of sales (though the tap tap tap blog says it will be updated if they get access to past figures), it is still really interesting to to gauge the figures and evaluate, at least to a small degree, how one publisher is doing at the App Store.
For tap tap tap’s two applications, this is the breakdown:
Where to Go (App Store link) sold 3193 copies at $2.99 a copy in seven days.
Tipulator (App Store link) sold 353 copies at $.99 a copy in seven days.
After Apple’s cut, tap tap tap’s revenue was nearly $7000 for the week. Not too shabby. Even on this micro scale, this is further evidence of the long-term market viability for iPhone applications. This isn’t surprising, but it is nice to have some solid sales data to backup the download tallies.
Furthermore, John discusses the relative marketing costs associated with iPhone apps as compared to traditional software. So far anyway, it appears that lower upfront promotional costs are needed to ensure a good return. Of course, we’re still in the first month of iPhone app sales, as more and more apps come to the store and the “newness” factor starts to wane, marketing costs will likely have to increase.
The future of the App Store is exciting and this kind of news is encouraging, especially in light of some of the snake-oil applications that threaten to turn the App Store into Palm Store 2.0. [taptaptap]
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Mac Mix Promo gives you deals on Mac apps, starts today
While MacHeist is on their summer break, Mac Mix is hoping to shake things up in the Mac app bundle community. Their website went live early this morning and allows you to mix applications to make your own bundle. You might say, “What’s so special about that”? Well, Mac Mix gives you a tiered discount based on how many applications you purchase.
There are currently 28 applications to choose from including:
The pricing is similar to the way the Give Food to your Mac promo worked. The pricing tiers are:
- 10% off of any one app
- 30% off any 3
- 40% off any 5
- 50% off any 7
- 60% off any 9
- 75% off any 12
These deals will be available for 2 more weeks, so if you want to get a great deal on some great software, why not give Mac Mix promo a try. In addition, the 500th buyer will receive a “Super Bundle” that includes all 28 peices of software. Thanks, Vivek! [Read]
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MacMix Promo to bring super deals for your Mac app fix
Applications on the Mac give you this warm, fuzzy feeling when you download and unpack their .dmg (or .zip) files. “Make Your Own Mac Mix” hopes to make this feeling even better by offering deals in the form of discount tiers for buying Mac applications.
You will be able to choose between 27 “high quality” Mac applications (similar to those being offered by MacHeist). Prices will be based on the following tier system:
- 10% off of any one app
- 30% off any 3
- 40% off any 5
- 50% off any 7
- 60% off any 9
- 70% off any 12
Just as there are no details on specific applications, there is also no set date; but the creators are claiming this will be an amazing deal on Mac applications. This deal is set to go live this month. This deal and details will soon be made available on the MacMix Promo website.
[Source: Macmixpromo]
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Last day to buy MacHeist Bundle
Today is the last day to buy the much coveted MacHeist application bundle. MacHeist has decided to sweeten the deal by unlocking SoundStudio early and offering $5 off any Insanely Great Tee. If you are a registered member of the MacHeist site you can also get early access to Headline (an RSS reader).
The MacHeist Bundle currently includes the following Mac apps:
- VectorDesigner
- DEVONthink
- XSlimmer
- CoverSutra
- Awaken
- iClip
- Overflow
- Cha-Ching
- WriteRoom
- Enigmo 2
- Bugdom 2
- Nanosaur 2
- TextExpander
- SoundStudio
The MacHeist Bundle costs $49 and 25% of your purchase will be donated to your choice of charity. Currently, MacHeist has sold over 4,000 bundles and raised over $50,000 for charity. You can purchase a bundle at the MacHeist website. Read
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