Apple Corporate
Axel Springer AG moves to Mac
Axel Springer AG, Germany’s largest newspaper publisher, is moving its entire organization — 12,000 computers — to the Mac platform. Axel Springer will become Apple’s largest corporate customer in Europe, and second largest customer worldwide. (Google is number one.)
The article is only available in German so far.
Axel Springer owns Bild and Bild am Sonntag, tabloid-style dailies (not unlike The Sun in the UK or the New York Post in the U.S.) and several magazines sold under the Bild brand. The company currently uses large-scale publishing solutions from WoodWing Software and CCI, both of which support Mac clients.
In a video message to employees, CEO Matthias Döpfner cited ease-of-use, appearance, and total cost of ownership in the reason to switch. Employees can start buying and using Macs and iPhones this month, though the entire organization will be migrated over the course of a year or two. Thanks Alex, Rouven, and bimbum for the tip (and the help with the German)!
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Apple Expo ‘08 dates announced, events detailed
The Apple Expo is Europe’s Apple conference — similar to the Macworld expo in the US. Apple Expo ‘08 has posted details about the expo, including dates for this year’s conference: Wednesday, September 17 through Saturday, September 20, in Paris, France.
Currently, there are only two iPhone events scheduled out of the over 30 planned events. It is a nice change to see that the iPhone will not “steal the show” in Europe like it does at Apple conferences in the US. You can see all of the details, exhibitors, and scheduled events on the Apple Expo website.
As we noted earlier, Apple will not be attending this year’s Apple Expo.
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Top 100 retail landmarks: Apple makes the list
RetailWeek recently compiled a list of the top 100 retail locations around the world. What did they find? Well, Apple holds two positions in their list: one for the 5th Avenue store (New York) and one for the Regent Street store (London).
According to the list, the 5th Avenue store has all three key deciding factors: “excitement, education and ease.” They go on to say that the glass cube is in line with the “DNA of the brand.”
[via MacNN]
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Finding Jobs 2.0
Is it even possible? Forbes does a little bit of speculating on just who might take over when Jobs takes his leave from Apple, and candidates aren’t exactly jumping out of the woodwork. Jobs is about as visionary as they come — only a guy like Steve could lead Apple from the iMac to the iPod to the iPhone, breaking records and status quo the whole time. Phil Schiller and Scott Forstall are tossed out as two names currently within Apple’s ranks, but Jobs is almost as much of a company mascot as he is a CEO. As consultant Patrick Sweeney says in the article, anyone who steps into the turtleneck has to fit completely into the culture of the company, or it won’t work.
And forget the day-to-day and design decisions — who’s going to stand on stage and say “boom” at WWDC and Macworld? Here at TUAW, we’re pretty sure the rumors of Jobs’ ill health are exaggerated; he’s probably not going anywhere anytime fast. But at the same time, it’s hard to imagine an Apple without him at all.
[forbes]
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Rumor: BestBuy, RadioShack to sell iPhone 3G
Boy Genius Report is reporting that Apple may allow sales of the iPhone at BestBuy and RadioShack retail stores in the U.S. This, of course, is in addition to it being sold at Apple and AT&T stores.
This would be the first time since the iPhone’s introduction that a third-party reseller would be able to sell the iPhone. These rumors are definitely unconfirmed at this point so we don’t know if this will happen in time for the retail giants to get in on the July 11th introduction sale.
[via MacNN]
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